Our guest speaker this evening was Mark Simpson, assistant commissioner with Big South Sports (Big South Website). His presentation was also geared towards social media and how the conference uses it to promote their events. They use Twitter to post small announcements, such as announcing when conference schools are releasing their schedules and post it with a link to the schools schedule. He said they challenge is trying to fit everything in 140 characters. The conference also has a you tube (Big South Video) channel where they stream over 700 events a year, and have a Facebook page to go into more detail about events. He was talking about some of the challenges the conference has, currently they compete with ACC, SEC, pro sports in the Charlotte area, and TV deals. They try to get the media to cover events on “off” news days so they don't have to compete with the larger market teams. From moving to North Carolina with no job and having to networking and use his contacts to break into this market, he has had a challenging career and has worked through the ranks to get to where he is today.
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