June 15 (Class #7)

Tonight’s class is starting to put everything we have talked about together, it also is starting to make sense with the public relations campaign and how important all aspects of public relations are. I like our in class exercise, and how we were able to talked about the types of public relation ads. The Chevron ad makes you wonder how effective a public relations ad like this would have been during the BP crisis in the gulf, would all the good that BP has done in the past get over shadowed by the latest crisis f they would have done this? We all know how it affected the former CEO of BP, when he said he just wanted his life back, while he got what he wanted, his old life back in the unemployment line.

Another part of class that was interesting was when we talked about how Wisconsin decided not to print media guides for football and the over all savings for University. I had no idea of the cost to print them; I just assumed that the cost was deferred from ads sold in the guide. While you know what they say about assumption . . . .