This evening we had Phillip Tate, Senior Vice President with Luquire George Andrews INC (LGA Wedsite) speak to us. Mr. Tate’s background in public relations is very extensive in and out of the sports field. One of most recent projects the firms has taken on was to rebrand the now Wells Fargo Championship (Wells Fargo Championship). The needed to market a new logo, and make sure that they still have a successful turn out for the event. Mr. Tate said this year they were spending 60% of the marketing budget with online media and not print. He said online media is a better way to spend money because it will filter people back to the website and they could update information instantly rather than having to redesign an ad for print. Since the tournament has started they have sold out every year with the help of LGA.
Some campaign that have done that I am familiar with is for Novant Health (Presbyterian Healthcare) , which is my current employer. The following are some videos and campaigns LGA has done for them Cancer Care, Women's Center. Overall Mr. Tate has a very interesting position and gets to work with a lot of different publics in his field.
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